Who We Are

The National Association of Theatre Owners of Wisconsin and Upper Michigan is part of the largest exhibition trade organization in the world, representing more than 29,000 movie screens in all 50 states, and additional cinemas in 50 countries worldwide. Our membership includes the largest cinema chains in the world and hundreds of independent theatre owners too.

 What We Do

Headquartered in Menonomee Falls, WI, NATO represents movie theatres in the heart of the Midwest. From these vantage points, NATO helps exhibition influence federal policy-making and work with movie distributors on all areas of mutual concern, from new technologies to legislation, marketing, and First Amendment issues.  In short, we assist our members in Wisconsin and Upper Michigan, and theatre owners in general, in any available capacity.